CuttingEdge Knife Packaging

The Sam Tell Companies is a multi-generational, family owned business that is the single source for all things foodservice. I was asked to develop a new design system for their new line of commercial knives. After conducting extensive market research, I was able to determine what design elements would help simplify the user experience of purchasing one of these products. I designed a system that utilized the concept of repetition with variation where the background pattern stayed the same but the color changed based on the type of knife.

Back to Top